Using density as a diagnostic, not a target
Search engines moved past exact-match keyword counting a long time ago — they understand synonyms, entities and intent. But word frequency is still a fast way to answer two questions: does this page clearly focus on the topic I want it to rank for, and have I repeated a phrase so often that it reads unnaturally?
Paste text or enter a URL. For URLs we analyse the title, meta description and main content, skipping navigation and footers. You'll see the top single words, two-word and three-word phrases with counts and density. Common English stopwords are removed from single words and can't start or end a phrase, so the list surfaces meaningful terms like “organic masala” rather than “in the”.
What good looks like
- Your target phrase is near the top of the two- or three-word list, alongside closely related terms. If unrelated phrases dominate, the page may be drifting off-topic.
- Variants appear naturally. A page about “CA services in Pune” should also mention GST filing, income tax returns, audit and company registration. That breadth signals expertise to both Google and AI engines.
- Nothing is over 3%. If a phrase is, swap some instances for pronouns, synonyms or more specific terms.
- The keyword appears where it counts: title, H1, first paragraph and at least one subheading. Placement matters more than repetition — the On-Page SEO Checker verifies each spot.
Writing for answer engines
AI assistants pick passages that directly answer a question and mention the entities involved. Rather than repeating a keyword, name the specifics — product names, places, prices, standards, people — and explain how they relate. Those concrete terms will show up in your phrase list, and they're what makes content quotable.
Frequently asked questions
What is the ideal keyword density?
There's no official number. Most well-ranking pages use their main phrase somewhere between 0.5% and 2.5% of words. Above 3% usually reads as repetitive and can look like keyword stuffing.
How is keyword density calculated here?
Density = (number of occurrences × words in the phrase) ÷ total words × 100. Phrases never span punctuation, and two- and three-word phrases must start and end with a meaningful word, so 'of the' style fragments are excluded.
Does Google still care about keyword density?
Not as a target. Google understands synonyms and topics. Density is useful as a diagnostic: to confirm a page is clearly about its topic and isn't over-optimised.