What the checker looks at
Enter a URL and we pull its meta description and title, or paste text to test drafts live as you type. Each description is scored on a handful of things that influence how it appears and how persuasive it is.
- Length in characters and pixels. 120–160 characters is the reliable range. We also estimate the rendered width, because Google cuts descriptions at roughly 920px on desktop regardless of character count.
- Keyword presence. When the searcher's words appear in your description, Google bolds them, which makes your result stand out.
- Distinct from the title. If the description repeats the title, you've wasted your second chance to persuade.
- Call to action and specifics. Verbs like compare, book, shop or learn, and concrete numbers such as delivery time, price or rating, tend to raise click-through.
A simple formula for rewrites
Try what it is + who it's for + one proof point + next step. For example: “Stone-ground organic masalas from Kerala farms, packed within 48 hours of grinding. Rated 4.8 by 12,000+ home cooks. Free delivery over ₹499 — shop now.” That's specific, scannable and fits on two lines.
- Lead with the most important information; anything past 155 characters may be hidden.
- Match search intent: informational pages promise an answer, commercial pages promise a deal or a decision.
- Localise for Indian searchers where it helps: city names, ₹ prices, COD, GST invoices, Hindi terms people actually search.
- Avoid double quotes inside the attribute — some templates cut the text at the first one.
Want to see the whole snippet? Paste your title and description into the SERP snippet preview for a desktop and mobile mock-up.
Frequently asked questions
Is the meta description a ranking factor?
Not directly. But it shapes how your result looks, and a description that matches the searcher's need lifts click-through rate — which is the whole point of ranking in the first place.
Why does Google ignore my meta description?
Google rewrites descriptions when they don't match the query, are duplicated across pages, are too short, or read like a keyword list. A specific, unique description that summarises the page is used far more often.
Should every page have a unique meta description?
Yes. Duplicate descriptions across many pages are a strong hint to Google that they're boilerplate. If you can't write them all, prioritise your top traffic and conversion pages.