How the score is calculated
Every check carries a weight that reflects its real-world impact. Indexability, the title tag, the H1 and content depth matter most; things like the language attribute or outbound links matter a little. A passed check earns its full weight, a warning earns half, and a failure earns nothing. The result is a 0–100 score with a letter grade, plus a short list of the fixes that will move it most.
Results are grouped so you can hand them to the right person: Title & description and Keyword items are for whoever writes the copy, Headings and Content for editors, and Technical items for your developer or CMS settings. Expand any row to see exactly what we found and how to fix it.
On-page essentials that still move rankings
- One clear topic per page. The title, H1 and first paragraph should all describe the same thing in slightly different words.
- Answer early. Put the direct answer or core offer in the first two sentences — this helps featured snippets and AI summaries alike.
- Structure with H2s. Each section should answer one sub-question. Use our heading checker to see the outline.
- Link internally with intent. Point to related products, guides and category pages using descriptive anchor text, not “click here”.
- Describe images. Alt text helps accessibility and image search; it should describe the image, not repeat keywords.
- Add schema that fits. Product, Article, LocalBusiness or FAQPage markup — build it with the schema generator.
A single-page audit is a snapshot. Sites usually have the same issue repeated across hundreds of templates — which is exactly what a full-site crawl catches.
Frequently asked questions
What is a good on-page SEO score?
80 or above means the fundamentals are in place. Scores between 60 and 80 usually hide one or two weighted issues — often a missing H1, a thin page or no structured data. Below 60, fix the red items before working on links or content promotion.
Do I need to enter a keyword?
It's optional. Without one, you get a technical and structural audit. With one, we also check whether the phrase appears in the title, H1, meta description, opening paragraph and URL.
How many words should a page have?
There's no magic number. Pages competing for informational queries typically need 800+ words to cover a topic well, while product or service pages can rank with less if they answer buyer questions. We flag pages under 300 words as thin.