Choosing the right schema type
Pick the type that describes the main thing on the page. Your homepage usually deserves Organization (or LocalBusiness if customers visit you or you serve a specific city) plus WebSite. Product pages get Product with an Offer in INR, blog posts get Article or BlogPosting, and any inner page benefits from BreadcrumbList. Use FAQPage wherever visible questions and answers appear, HowTo for step-by-step instructions, and Event for workshops, webinars and launches.
Fill in what you know; empty fields are stripped automatically so you never publish blank properties. The auto-fill option reads a live page and pre-populates names, descriptions, images, logo, social profiles, visible FAQs and breadcrumbs, which you can then correct.
Structured data best practices
- Mirror what users see. Prices, ratings and FAQ answers in your markup must match the page. Mismatches can trigger manual actions.
- Use sameAs generously. Linking your LinkedIn, Instagram, YouTube, Crunchbase and Wikipedia profiles helps engines confirm your brand is one entity — a big deal for AI answers.
- Be precise with local details. For LocalBusiness, use the same name, address and phone as your Google Business Profile, a six-digit PIN code and the country code IN.
- Prefer absolute URLs for url, image and logo fields, served over https.
- Validate every change with Google's Rich Results Test and the Schema.org validator before deploying.
Not sure which pages already carry markup? The On-Page SEO Checker lists the schema types on any URL, and the AI Visibility Checker flags missing Organization data on your homepage.
Frequently asked questions
Where should I paste the JSON-LD?
Inside a <script type="application/ld+json"> tag in the page's <head> or anywhere in the <body>. Add it only to pages where the described content is actually visible — Product schema on product pages, FAQPage where the FAQs appear.
Does schema markup improve rankings?
Structured data is not a direct ranking factor, but it makes pages eligible for rich results, helps search and AI engines understand entities and facts, and can raise click-through rates.
Can I combine several schema types on one page?
Yes. Many pages carry Organization plus BreadcrumbList plus a page-specific type such as Product or Article. Add one script per type, or combine them with an @graph array.
Will Google still show FAQ rich results?
Google now shows FAQ rich results mainly for authoritative government and health sites. FAQPage markup is still worth adding because AI engines and other search engines use it to understand question-and-answer content.