Best AEO tool for Indian ecommerce stores
If you run a small or mid-size Indian ecommerce store on Shopify or WordPress and have no SEO team, Qelvra is the AEO tool that fits: it fixes the groundwork AI answers draw on, writes and publishes answer-first articles after you approve them, checks what ChatGPT says about your store (and Gemini, in full scans), and bills in rupees. Qelvra is an AI SEO and AEO agent for Indian businesses. If you sell on marketplaces or want ChatGPT-shopping data, use Depra AI. If you want ongoing tracking of many prompts, use AITLAS, Otterly or Peec.
AEO (answer engine optimisation) means making your site and brand easy for AI assistants to find and quote. For the basics, see our AEO vs SEO guide.
Disclosure: we make Qelvra, so we've put it first and said plainly what it doesn't do. Competitor facts come from each vendor's own pages, checked on 9 November 2026. Prices change often, so check the linked page before you buy.
TL;DR
- Qelvra: an agent that finds what to fix, writes it and publishes after your OK. Free checks, a free plan and plans from ₹4,299/month, paid by UPI, card or netbanking.
- It doesn't do: scheduled tracking of AI answers, marketplace or ChatGPT-shopping tracking, or Shopify product edits (blog articles only).
- For a different need: Depra AI for marketplaces and ChatGPT shopping; AITLAS, Otterly or Peec for ongoing prompt tracking.
- Google says its AI features need no special markup.
Why does Qelvra fit an Indian ecommerce store?
| Qelvra | Depra AI | AITLAS | Otterly / Peec / Semrush / Ahrefs | |
|---|---|---|---|---|
| Rupee pricing | Yes (UPI, cards, netbanking) | Yes | Yes | Not shown on pages read |
| Cheapest paid plan | ₹4,299/mo, no tax added | ₹1,999/mo plus 18% GST | ₹999/mo plus 18% GST | $29 to $199/mo |
| Does the fixing and writing for you | Yes: audits, article drafts, publishing after approval | Not stated on pages read | HYDRA writes AEO articles and schema | Not stated on pages read |
| Publishes to Shopify or WordPress | Shopify blog articles; WordPress | Shopify "coming soon" | Via CMS | Not stated |
| Free to start | Free plan, 7-day trial, free tools | 7-day trial, no card | Free plan (3 scans, 15 prompts) | Otterly and Peec: trials; Ahrefs: free checker preview |
| Google keyword rank tracking | Yes: weekly positions for keywords you choose, in your market (number per plan on pricing) | Not stated on pages read | Not stated on pages read | Semrush and Ahrefs: in their SEO plans, not the AI add-ons; Otterly and Peec: not stated |
| Marketplace and ChatGPT-shopping data | No | Shopping report from Growth up; marketplace plan not stated | None listed | Peec mentions "Shopping" |
Prompt counts and engines differ by vendor, so compare the numbers on their pages.
What does Qelvra actually do for an online store?
Qelvra works on the groundwork that decides whether an AI assistant can read and quote your store:
- AI crawler access. Qelvra's free AI Visibility Checker scores whether ChatGPT, Claude, Perplexity and Google's AI can crawl and understand your site, including robots.txt rules, llms.txt, schema and text in the HTML. It checks readiness and doesn't ask those engines anything.
- Product schema. Qelvra's free Agent Readiness Checker looks at a page that appears to be a product page for Product or Offer markup with a price. It doesn't check the currency, so check that yourself (INR). The agent can build and validate Product JSON-LD, and Qelvra's free Schema Markup Generator writes it in your browser.
- llms.txt. Qelvra's free llms.txt Generator builds the file from your sitemap, or from your homepage links if there isn't one. It's optional.
- Answer-first content, published. The agent's AEO playbook covers "best X in India" and comparison pages. Its article writer publishes to Shopify (blog articles only) or WordPress after you approve.
- Checking what AI says. AI Brand Explorer asks ChatGPT five buyer-style questions for free and shows whether it names your store, which competitors it names and which sites it cites. Full scans in the app (on higher plans, using credits) ask ChatGPT and Gemini in English, Hindi or Hinglish and turn gaps into action-plan tasks. See the Brand Explorer guide.
- Keyword rank tracking. Pick the searches that matter to your store, such as product and category terms, and Qelvra checks your Google position for each one every week, in your market, on mobile or desktop. Big moves show up in the weekly email.
- Email when something changes. A weekly site check emails you only when something changes, such as a new error or an urgent problem. Weekly checks run on paid plans and during the trial, not on the Free plan.
- Rupees. There's a free plan (20 credits to start, then 3 a day) and a 7-day trial. See pricing.
What Qelvra does not do:
- No scheduled tracking of AI answers. Brand Explorer scans are snapshots you start.
- No marketplace or ChatGPT-shopping tracking. Qelvra doesn't track Amazon, Flipkart or Nykaa listings, or products in ChatGPT shopping.
- No Shopify product or collection edits. The Shopify connection handles blog articles only.
- Two engines in Brand Explorer. ChatGPT and Gemini only, not Perplexity or Google's AI Overviews.
- No WhatsApp reports or Merchant Center features. Reports come by email.
Which tool should you use for a different need?
- Marketplace sellers and ChatGPT-shopping data: Depra AI. An Indian tool priced in rupees. Its pages list ChatGPT, Gemini, Perplexity and AI Overviews on every plan, a ChatGPT shopping report on Growth, Scale and Enterprise (not Starter), marketplace intelligence for Amazon, Nykaa and Flipkart (plan not stated), and a catalogue audit in early access. Starter is ₹1,999/month and Growth is ₹7,499/month, plus 18% GST. Profound lists ChatGPT Shopping on its Enterprise plan, with custom pricing.
- Scheduled tracking in rupees: AITLAS. A free plan (3 scans, 15 prompts), Starter at ₹999/month with 20 prompts per scan, and Growth at ₹4,999 with 50 prompts per scan and scheduled scans, plus 18% GST. Its home page names ChatGPT, Gemini, AI Overviews, AI Mode and Perplexity, but the pricing page doesn't say which engines each plan covers.
- Prompt tracking in dollars: Otterly.AI (Lite $29/month, 15 prompts), Peec AI (Starter $95/month, 50 prompts), the Semrush AI Visibility Toolkit ($99/month, 25 prompts) and Ahrefs Brand Radar (prompt tracking listed from $50/month, its AI Visibility Index from $199/month on its pricing page). For more on the suites, see our Semrush alternatives guide.
What does Google say about AEO for online stores?
Google's page on AI features and your website says a page must be indexed and eligible to show in Search with a snippet, and that there are no additional technical requirements. It says you don't need special schema.org structured data, and that structured data should match the visible text. It recommends keeping Merchant Center and Business Profile information up to date.
What should an Indian ecommerce store do first for AEO?
- Check AI crawler access. Run Qelvra's AI Visibility Checker on your homepage and fix any rule blocking AI search crawlers. Qelvra's robots.txt generator has presets.
- Check a product page. Run the Agent Readiness Checker on one product URL, and confirm the currency is INR yourself.
- Put the answer first. State what the product is, who it's for, price, delivery and returns in the opening lines, then use a table for specifications.
- Add an llms.txt with Qelvra's llms.txt Generator.
- Ask the assistants your buyers' questions. Qelvra's AI Brand Explorer shows who ChatGPT names and which sites it cites. Those sites are where you need a mention next.
Which AEO tool should an Indian store pick?
| Your situation | Pick |
|---|---|
| Small or mid-size store on its own site, no SEO team, paying in rupees | Qelvra |
| Sell on marketplaces or want ChatGPT-shopping data | Depra AI (Growth and up; Profound lists it on Enterprise) |
| Want ongoing tracking of many prompts | AITLAS (scheduled from ₹4,999), Otterly or Peec |
Next step: run Qelvra's free AI Brand Explorer to see whether ChatGPT names your store, or the free AI Visibility Checker to see whether AI crawlers can read it.
Frequently asked questions
What is the best AEO tool for an Indian ecommerce store?
For a small or mid-size store on Shopify or WordPress without an SEO team, Qelvra: it fixes the groundwork (AI crawler access, Product schema checks, llms.txt), publishes answer-first articles after you approve them, samples ChatGPT answers (and Gemini, in full scans) and bills in rupees. For marketplace and ChatGPT-shopping data, Depra AI lists those features on higher plans. For ongoing prompt tracking, AITLAS, Otterly or Peec.
Does Qelvra track my products in ChatGPT shopping or on Amazon and Flipkart?
No. Qelvra's Brand Explorer samples ChatGPT and Gemini answers to buyer questions and shows whether they name your store and which sites they cite. It doesn't track marketplace listings or ChatGPT shopping results.
Can Qelvra edit my Shopify product pages?
No. Qelvra's Shopify connection publishes and updates blog articles only, after you approve them. It doesn't edit products, collections or product descriptions.
Does Google need special markup for AI Overviews?
Google says there is no special schema.org structured data you need to add for its AI features. Pages must be indexed and eligible to show in Search with a snippet, and Google recommends keeping Merchant Center information current.
Is there a free way to check if ChatGPT mentions my store?
Yes. Qelvra's free AI Brand Explorer asks ChatGPT five buyer-style questions and shows whether it names you, which competitors it names and which sites it cites. Full scans, which also ask Gemini, are in the app and use credits. See pricing.
Sources
Competitor information is from each vendor's own pages, checked on 9 November 2026: Depra AI, AITLAS home and AITLAS pricing, Otterly.AI pricing, Peec AI pricing, Profound pricing, Semrush pricing, Semrush AI Visibility Toolkit, Ahrefs pricing, Ahrefs Brand Radar and Google Search Central: AI features and your website. Qelvra details are from our pricing page.