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Winning and keeping clientsUpdated 12 November 2026

Custom domain for tracked links: branded links for client reports

On Ultra and Agency, Qelvra can send your tracked links from your own subdomain, such as links.youragency.com. Your client sees your domain, and the reader page has no Qelvra logo or name on it. This covers every kind of tracked link, including data room links. If you are new to tracked links, start with Tracked links: track a PDF and see who read it.

Ultra starts at ₹8,299 a month (see Pricing), and Agency starts from ₹19,999 a month, set up with you (talk to us from the pricing page). Pro, the free trial, Starter and Free do not have it. You get one link domain per workspace, and only workspace owners and admins can add or remove it.

Link on the Qelvra addressLink on your own domain
Address the client seesQelvra'sYours
"Continue with Google" at the gateYesNo
Qelvra logo or name on the reader pageYes, unless you set your own brandingNo
Tab title ends in " · Qelvra"YesNo

Tracking is the same either way: opens, time on each page and return visits work as described in the tracked links guide.

How do I set it up?

  1. Pick a subdomain you control, for example links.youragency.com. It must be a subdomain, not the bare youragency.com, because a CNAME record cannot sit on the bare domain.
  2. Open Tracked links. Under "Your link domain" the card reads: "Send tracked links on your own subdomain, like links.yourcompany.com. Only your shared links open on it."
  3. Type the subdomain in the "Subdomain" box and press "Add domain".
  4. The card shows the name with "Waiting for DNS" and a table of DNS records, each with a Copy button. Create those records at your domain's DNS host.
  5. Press "Check now". When everything passes, the label changes to "Ready" and the card says "Links use it since" and the date.

If you never finish, Qelvra drops a domain that was never ready after 14 days and frees the name. You can add it again later.

Which DNS records do I add?

Copy the exact values from the card. You will see two or three rows:

TypeNameValueWhat it does
CNAMEyour subdomain, such as links.youragency.coma hostname the card showsPoints your subdomain at the server that serves your links
TXT_qelvra-verify. followed by your subdomainqelvra-verify= followed by a random codeProves the domain is yours
TXTa name the card showsa value the card showsAppears only when the hosting service asks for it

Without the _qelvra-verify record the domain never becomes ready, even if the CNAME is right. It stops someone else from claiming a name you once pointed elsewhere.

At your registrar or DNS host, open the DNS records for your main domain, add one record per row and save. Some DNS hosts want only the first part of the name, links instead of links.youragency.com, and the card says the same.

What if it does not become ready?

Changes usually show within minutes, and with some DNS providers it can take up to a day. Press "Check now" to look again. Qelvra also checks pending domains about every hour, so you can add the records and come back later. The card's note says what is missing: the _qelvra-verify TXT record, the other TXT record, or the CNAME. Then check these:

  • The name. The TXT name is _qelvra-verify.links.youragency.com, not _qelvra-verify alone. At a DNS host that adds your domain for you, enter _qelvra-verify.links.
  • The value. Paste it exactly, with no extra spaces.
  • One CNAME. If links already has an A record or an old CNAME, remove it first. If the name is set up on another website host, Qelvra cannot add it, so use another subdomain.
  • A typo. Use "Remove", confirm, and add the right subdomain. Links sent on the removed domain stop opening there, and their Qelvra addresses keep working.

What changes for my readers?

  • The address. Once the domain is "Ready", every link in your workspace shows https://your-subdomain/l/..., including links you made earlier. Addresses you already sent on the Qelvra domain keep working.
  • The gate. There is no "Continue with Google" on your domain, because Google returns only to Qelvra's own address and names Qelvra. A reader gets a 6-digit code by email or types their email, depending on the link's "Who can open it" setting. See who can open it in the main guide.
  • What still says Qelvra. The page's "Privacy policy" link goes to Qelvra's privacy page, and the 6-digit code email comes from Qelvra and names it.
  • Only reader pages. Any other address on your domain goes to a plain page, and search engines are told not to index it. A link from another workspace does not open there: the reader is sent to its Qelvra address.

If you open your own link on your own domain, it counts as a visit, because Qelvra cannot see that you are signed in there. Check your links from the Qelvra address, or in a private window.

If you move to a smaller plan, your domain stops serving. A link opened on it redirects to its Qelvra address, so nothing you sent breaks. The domain stays on file for when you come back. Once a domain has been ready, Qelvra rechecks it about once a week. If its records stop working, the card goes back to "Waiting for DNS" and your links are served on the Qelvra address until you fix the records. The domain is not removed.

Where do I set my name, logo and colour?

A custom domain changes the address. Your name, logo and accent colour change what the reader sees on the page. There are two places, and the second overrides the first.

WhereWhat you setApplies to
Settings, "Report branding""Brand name", "Logo URL" (an https link, PNG or JPG) and "Accent colour"Every reader page in the workspace, and your audit PDFs
"Manage link", then "Branding on this link""Name", "Logo" and "Accent colour"That one link only

The page shows your branding only when a name is set (here or in Settings); a logo or colour alone is not enough. Leave a field on a link empty and the workspace value is used. "Use the workspace's" clears a link's own branding, and "Save branding" applies your changes. A link with its own branding shows "Own branding" in the list.

  • The logo is an image you host. A reader's browser loads it from that address, so its host sees the visit.
  • The accent colours buttons and links. If it would be hard to read on the page's light or dark background, the page keeps its own colour in that theme, so pick a stronger shade if yours does not show.
  • After a downgrade your branding fields are kept, but readers see Qelvra's page again until you upgrade.

What to do next

On Ultra or Agency, open Tracked links, add links.youragency.com and copy the DNS records into your DNS host. Press "Check now" after a few minutes, then make one link for one client and open it in a private window to see what they see. If you are weighing tools first, see DocSend alternatives, compared in rupees.

Frequently asked questions

Do I need my own domain name?

Yes. You need a domain you can edit DNS records for, and you add a subdomain of it, such as links.youragency.com. Your main domain can stay on your website.

No. Links sent on the Qelvra address keep opening after your domain is ready. If you remove the domain later, links sent on your domain stop opening there, and their Qelvra addresses keep working.

Can I use this on Pro?

No. Your own link domain, and your own name, logo and colour on tracked link pages, are on Ultra and Agency.

Read more on the blog

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